Keyword research is most important part of any website, because it describe your business objective and your target customer to intent of the site but defining a keyword for the website is always a very confusing process until you don’t know the process of keyword research. There are so many keyword research tools available and every tools has some advantage and disadvantage but you can choose any of them. To streamline the keyword research process you can consider below tips for keyword research.

Keyword should be broadly categories in

• Relevancy to the page and user intent: - Google Trends: http://www.google.com/trends
• Search volume of the keyword and opportunity on that keywords: - Google Keyword Tool - https://adwords.google.com/select/KeywordToolExternal
• Competitiveness of the keywords
• Revenue prospect

Once you finalize those keyword the next step is Expending and refining the keywords and Content is king so the most important part is to include these keywords into your webpage content.